How To Play
Every policy you bind propels your agency toward the US Openly Agency Championship™ and increases your personal US Openly Agent Cup™ earnings.
The US Openly Agent Cup™ allows you to maximize your earnings while showcasing your agency's competitive edge. Whether you’re aiming for the top of the Leaderboard or looking to fund your next big purchase, the Agent Cup is where your hard work pays off—literally. View Official Rules.
Step 1
Opt In
From January 1 through March 31, eligible agents can opt in to the US Openly Agent Cup™ to start earning Openly Rewards™.
Step 2
Bind Policies
Rack up rewards fast. With the potential to earn up to 35 points per policy—and 1 point = $1 in Openly Rewards™—your hard work translates directly into spending power for you.
Step 3
Earn Openly Rewards™
Spend your points your way. Redeem your Openly Rewards™ for gift cards, experiences, or wish-list items through the Openly Rewards™ portal.
Scoring Points
Between January 1 and March 31, earn 10 points for every policy bound, plus a bonus of 5 points for every Heart a policy has (up to 5). You can bank even more by hitting a 25-point consistency bonus—simply bind one or more policies for three consecutive weeks, or three policies in a single week!

The competition tees off with two exciting rounds: the Qualifying Round from January 1 through March 31, and the Final Round from April 1–30. View Official Rules.
Round 1
Qualifying Round
No opt in necessary—your agency is already in the game! How to play is straightforward: bind Openly policies (policies with Hearts propel your agency up the Leaderboard), rank in the Top 2 of your state grouping, and advance to the Final Round.
Round 2
Final Round
The Top 32 agencies (from the original 16 state groupings) will split into 4 state groupings in the Final Round. Both finalists and the runner-up in each state grouping will win the grand prize—a 3-day, 3-night trip to the legendary Hotel del Coronado, complete with activities and excursions! The remaining 24 agencies that advanced to the Final Round will win an agency event valued at $1,000.
Scoring Points
Every policy you bind impacts your overall score—where finishing further under par than your competitors is the goal. Policies that align with Openly’s target appetite earn Openly Hearts, which help lower your score and improve your position on the Leaderboard.
